
Aseer Highlights the Future of Sustainable Tourism at the “Tourize 2025” Summit
With spirit that flows from its mountain peaks to the world, the Aseer region participates with six governmental, commercial, and investment entities in the global tourism summit “Tourize 2025,” through the largest pavilion at the exhibition, presenting a unified vision for the future of sustainable tourism in southern Saudi Arabia.

The pavilion includes the Aseer Development Authority, King Khalid University, Aseer Municipality, the Imam Faisal bin Turki Royal Reserve, and the two Public Investment Fund subsidiaries, Aradra Company and Aseer Investment Company. Together, they unite under one banner to showcase the richness of Aseer’s development journey and the diversity of its resources. The participating entities present their leading investment and tourism initiatives and contribute to the global dialogue on sustainability and the diversity of tourism experiences, as Aseer seeks to strengthen its position as a world-class destination that combines authenticity, nature, and innovation.

This ambitious participation reflects Aseer’s intellectual leadership in shaping the future of sustainable tourism and attracting high-value investments that go beyond financial returns to create a positive impact on people and place.The Global Tourism Summit will be held in Riyadh from November 11th to 13th under the theme “Shaping New Horizons for Global Tourism,” with the participation of leading thinkers, investors, and decision-makers from around the world.