The Aseer Region is located in the southwestern part of the Kingdom of Saudi Arabia and represents the main pillar of mountain tourism in the Kingdom, as well as the only summer destination in the Middle East.
About Aseer
The region is characterized by a moderate climate throughout the year and a rare geographic diversity that combines mountains, valleys, plateaus, coastlines, and deserts within a single area, in addition to rich cultural and historical depth.
Today, Aseer is entering a phase of economic transformation driven by tourism and institutional investment, supported by a clear regional strategy, sovereign investments, and rapidly developing infrastructure.
Why Invest in Aseer
Rapidly Growing Tourism Demand
- One of the fastest-growing regions in the Kingdom in terms of visitor numbers
- +8.6% compound annual growth rate in visits (2019–2024)
- +46% growth rate in international visitors
- Target of 9.1 million visitors by 2030
Unique Advantage
- The only summer destination in the Middle East
- Moderate temperatures (12–22°C) enabling year-round tourism operations
- Distinctive topographic diversity along the Red Sea coast
- 60% of the Kingdom’s forests are located in Aseer
- The top 20 highest peaks in the Kingdom are located in Aseer
Strong Investment Momentum and Direct Government Support
- More than SAR 8 billion in public and private investments to date
- Government commitment to developing airports, infrastructure, tourism destinations, and cultural sites
- Public-private partnership models that enhance investment readiness
Tourism Investment in Aseer
The tourism market in Aseer is witnessing a structural transformation from a limited seasonal model into A diversified economy
Nature and Adventure
- Mountain resorts, eco-tourism, outdoor activities, and specialized accommodations.
Health and Wellness
- Wellness resorts, tranquil tourism, and high-value operating models.
Culture and Heritage
- More than 250 cultural sites, heritage villages, museums, and authentic cultural experiences.
Entertainment
- Integrated entertainment destinations, family facilities, and year-round attraction experiences.
Sun and Sea
- Development of the untapped Red Sea coastline through sustainable tourism models.
Lifestyle and Mixed-Use Development
- Communities that integrate residential living, hospitality, and retail.
Major projects
Asir is witnessing the implementation of an integrated portfolio of major projects and strategic infrastructure, driven by public and private investments exceeding $8 billion, and forming the main growth platform for the investment market in the region.
- New Abha International Airport
An investment exceeding USD 2 billion, with a capacity of 13 million passengers annually, and completion of the first phase by 2028.
- Bisha Domestic Airport
A supporting hub for internal and regional connectivity.