The Asir region is located in southwestern Saudi Arabia and represents the main pillar of mountain tourism in the Kingdom, and the only summer destination in the Middle East.
Brief About Asir
The region is characterized by a moderate climate throughout the year, and a rare geographical diversity that combines mountains, valleys, plateaus, coasts and deserts within one area, in addition to a wide cultural and historical depth.
Today, Asir is entering a phase of economic transformation led by tourism and institutional investment, supported by a clear regional strategy, sovereign investments, and a rapidly developing infrastructure.
Why Invest In Asir
Fast-growing tourist demand
- One of the Kingdom's fastest-growing regions in terms of visitor numbers
- +8.6% CAGR of visits (2019–2024)
- +46% growth rate of international visitors
- Targeted at 9.1 million visitors by 2030
Unique feature
- The only summer destination in the Middle East
- Mild temperatures (12–22°C) allow for year-round tourism
- Unique topographical diversity on the Red Sea coast
- 60% of the Kingdom's forests are located in Asir
- The Kingdom's 20 highest peaks are located in Asir
Investment momentum and direct government support
- More than SAR 8 billion in public and private investments to date
- Government commitment to developing airports, infrastructure, tourist destinations, and cultural sites
- Public-private partnership models enhance investment readiness
Tourism investment in Asir
The tourism market in Asir is undergoing a structural transformation from a limited seasonal pattern to a diversified economy.
Nature and Adventures
Nature and Adventures
Mountain resorts, ecotourism, outdoor activities, and specialized accommodations.
Health and Recreation
Health and Recreation
Wellness resorts, tranquil tourism, and high-value operating models.
Culture and Heritage
Culture and Heritage
More than 250 cultural sites, heritage villages, museums and authentic cultural experiences.
Entertainment
Entertainment
Integrated entertainment destinations, family facilities, and year-round attractions.
Sun and Sea
Sun and Sea
Developing the untapped coastline on the Red Sea within sustainable tourism models.
Multi-purpose lifestyle and development
Multi-purpose lifestyle and development
Communities that combine housing, hospitality, and retail.
Major projects
Asir is witnessing the implementation of an integrated portfolio of major projects and strategic infrastructure, driven by public and private investments exceeding $8 billion, and forming the main growth platform for the investment market in the region.
- New Abha International Airport
An investment exceeding $2 billion, with a capacity of 13 million passengers annually, and completion of the first phase in 2028.
- Bisha Domestic Airport
A hub supporting domestic and regional connectivity.