FAQ

Vision To position Aseer as a premier global tourism destination, supported by world-class infrastructure projects that embody modernity while preserving authenticity and natural beauty. The Aseer region aims to achieve global recognition by striking a balance between sustainable development and environmental conservation.With a rich mix of cultural, entertainment, and sporting offerings, Aseer aspires to become a cohesive and inclusive society without compromising its pristine natural environment. Goals The Aseer Development Authority seeks to drive comprehensive regional transformation through strategic projects that promote economic growth, enhance infrastructure, and elevate the quality of life for residents and visitors.

Tourism is our top priority. Our strategy focuses on providing seamless, world-class tourism experiences for middle-income residents while strengthening Aseer’s position on the global tourism map. Leveraging its distinctive cultural heritage and diverse landscapes—spanning coasts, plateaus, mountains, hills, and deserts—ASDA’s strategy is built on three core pillars: People, Economy, and Environment. By 2030, the Authority aims to attract approximately 8 million visitors, nearly tripling current figures. through vibrant recreational offerings and alignment with global tourism trends.

The Aseer Development Authority follows four guiding principles to ensure the region’s long-term sustainability, as a tourism destination for future generations: Prioritize and Sustain Assets Protect and maintain natural and cultural resources for lasting benefit. Plan with the Future in Mind Develop initiatives and infrastructure that meet both current and future needs. Celebrate Local Heritage Highlight and promote the richness of Aseer’s cultural identity. Preserve Authenticity Share Aseer’s traditions with visitors without altering their genuine character.