Frequently Asked Questions (FAQs)

ASDA Vision

To transform Aseer into a global tourist destination through infrastructure projects that make it the epitome of modernity, with authenticity and natural beauty at its core.

The Aseer region will become a world-class tourist destination in the Kingdom of Saudi Arabia and abroad by striking a balance between development and conservation. By offering a wide range of entertainment, cultural and sporting opportunities, this region has the potential to become a cohesive and inclusive society without encroaching upon its natural environment.

ASDA Goals

The Aseer Region Development Authority aims to achieve holistic progress through a slew of projects aimed at regional development and infrastructural overhaul.

Tourism is our priority. We aim to provide seamless tourism experiences for middle-class citizens and enhance Aseer’s position on the global tourism map.

Aseer has many unique cultural and environmental assets, characterized by its five diverse terrains: coasts, plateaus, mountains, hills and deserts. Our strategy is built on three main pillars: humanity, economy and environment.

Through this, we aim to attract approximately 8 million tourists by 2030, almost thrice the current amount.

This evolution relies heavily on offering local recreational activities and staying abreast with international tourism trends.

Aseer Development Authority is guided by principles aimed at preserving the Aseer region as a tourist destination for future generations

ASDA’s fundamental belief is to follow a holistic approach, ensuring comprehensive coverage of economic, societal, and environmental aspects; and to do so it follows 4 guiding principles

1. Prioritize assets and their sustainability
   Develop with the future in mind
2. Celebrating local cultural landmarks
   Give prominence to cultural richness
3. Working with and for the local community
   Engage local community and ensure they benefit third-guideline
4. Preserve authenticity
   Bridge local culture to the tourists, do not conform

You can reach us through the following channels:

Phone: +966 17 238 9666

Email: info@asda.gov.sa

Or by filling out the Contact Us form available on our website.