Aseer Region Strengthens Its Position as a Sustainable Tourism Destination at the Arabian Travel Market 2025

Dhuʻl-Qiʻdah 03, 1446 AH — Corresponding to April 30, 2025

Dubai, United Arab Emirates – April 28, 2025

Aseer Region Strengthens Its Position as a Sustainable Tourism Destination at the Arabian Travel Market 2025

The Aseer Region Development Authority showcases, through its largest-ever presence at this year’s Arabian Travel Market (ATM), a wide range of innovative interactive experiences via the “Discover Aseer” pavilion, aligned with its growing ambitions. This participation reflects the Authority’s ongoing efforts to strengthen the region’s presence on the global tourism map.

For the first time, “Discover Aseer” is participating with a standalone pavilion at the Arabian Travel Market, highlighting the region’s unique cultural and natural diversity, while building new strategic alliances. As part of its program, the Aseer Region Development Authority will sign five memoranda of understanding and partnerships with leading sector entities, including:

<p>For the first time, “Discover Aseer” is participating with a standalone pavil

Saudi Arabian Airlines (Saudia)
Global Sustainable Tourism Council (GSTC)
Airport Group
Siyaha Company
MyTable Company

These agreements represent a strategic step toward expanding Aseer’s tourism offerings, enhancing visitor experiences, and accelerating investment opportunities across aviation, sustainability, hospitality, and technology sectors. Commenting on this participation, His Excellency Eng. Hashem Al-Dabbagh, Acting Chief Executive Officer of the Aseer Region Development Authority, stated:

<p>These agreements represent a strategic step toward expanding Aseer’s tourism

Commenting on the participation, His Excellency Eng. Hashim Al-Dabbagh, Acting CEO of the Aseer Development Authority, said:

“Our participation in the Arabian Travel Market represents a major turning point for Aseer. We welcomed 8 million visitors in 2024, and through signing five major strategic partnerships during the exhibition, we are translating our tourism ambitions into tangible business outcomes.

Additionally, “Discover Aseer” will host a specialized workshop for travel and tourism companies, highlighting investment opportunities, destination development strategies, and partnership initiatives aimed at positioning Aseer as a leading cultural and eco-tourism destination year-round.

<p>Additionally, “Discover Aseer” will host a specialized workshop for travel an

Mr. Hatem Al-Harbi, Head of Destination Management at the Aseer Development Authority, added:

“Aseer offers a rich natural beauty, authentic culture, and unique experiences that today’s travelers are looking for. Our participation at Arabian Travel Market 2025 reflects our commitment to developing sustainable, world-class tourism offerings that elevate Aseer as a year-round destination, both within Saudi Arabia and internationally.”

These agreements will directly contribute to attracting investments to the region, expanding our visitor offerings, and reinforcing Aseer’s position as a key contributor to the national tourism economy. This participation is not merely a presence, but the beginning of a new phase of growth and collaboration for the Aseer Region.”

<p>These agreements will directly contribute to attracting investments to the re

In addition, “Discover Aseer” will host a specialized workshop targeting travel and tourism companies, aimed at highlighting investment opportunities, destination development strategies, and partnership initiatives designed to strengthen Aseer’s position as a leading cultural and eco-tourism destination year-round.