Strategy

Tourism is our priority. We aim to provide seamless tourism experiences for middle-class citizens and enhance Aseer’s position on the global tourism map.

Aseer has many unique cultural and environmental assets, characterized by its five diverse terrains: coasts, plateaus, mountains, hills and deserts. Our strategy is built on three main pillars: humanity, economy and environment.

Through this, we aim to attract approximately 8 million tourists by 2030, almost thrice the current amount.

This evolution relies heavily on offering local recreational activities and staying abreast with international tourism trends..