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The Aseer region (Saudi Arabia) will be officially awarded the title of World Region of Gastronomy 2024 by IGCAT. They will be the first region outside Europe to earn this important accolade that recognises Aseer’s commitment to local sustainable development.After evaluating the bid book, Marhaban Alf – Aseer the Region of a 1000 Welcomes, presented on 31 December 2021, a…
In a continued effort to position Aseer as a premier tourism destination, the Aseer Development Authority is working closely with its strategic partners in the tourism ecosystem to finalize preparations for the 2024 Aseer Summer Season. This collaboration follows a successful 2023 summer season that welcomed nearly 3 million visitors. The coordination aims to leverage Aseer’s strengths and unique attractions,…
Under the patronage of His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of the Aseer Region and Chairman of the Aseer Development Authority, the “Abha Summer Festival 2022” kicks off on Thursday, July 28, in the northern area of the city at “Sama Abha.” The festival is the first in a series of year-round tourism events scheduled to…
The Ajawid 2 initiative has been awarded the prestigious Communitas Award in the category of Excellence in Community Service. The award, presented by the Association of Marketing and Communication Professionals (AMCP), recognizes outstanding contributions in the fields of social responsibility and community service. The Communitas Award is recognized as an international effort that honors organizations and individuals who demonstrate excellence…
Sponsored and organized by the Aseer Development Authority, the volunteer hiking group “Rahalat Al-Janoub” has launched a long-distance walking event titled “Qimam wa Shem”—designed to highlight the strengths of the Aseer Strategy and promote a culture of walking within the community. The trek began on February 12, 2023, from Al-Bahar Square in front of the Aseer Governorate headquarters and stretches…
The Aseer Development Authority took part in the International Hospitality Investment Forum (IHIF) in Hong Kong, as part of its ongoing efforts to showcase investment opportunities and promote the region’s unique potential to both local and global investors. The Authority’s participation aimed to spotlight promising prospects in Aseer’s tourism sector under the umbrella of the “Invest Saudi” initiative. As part…
Dr. Amr Al-Omari, Executive Vice President of the Aseer Development Authority, signed a Memorandum of Understanding with Khutwa Recruitment Company during the HR Innovation Conference, held under the theme “From Innovation to Impact” and in conjunction with the 10th edition of the Khutwa Employment Expo.The event took place in Riyadh from October 2–4, with the Aseer Development Authority serving as…
The second edition of the Aseer Investment Forum officially commenced on Tuesday morning under the patronage of His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of the Aseer Region and Chairman of its Development Authority. The event is taking place at King Khalid University in Al-Fara’a, Abha, under the theme “Aseer Thrives… Invest Now,” and brings together ministers,…
The Aseer Development Authority has officially launched the “Aseer Innovates” Hackathon (#عسير_تبتكر), in partnership with several government entities. This initiative is part of the Authority’s broader efforts to realize the goals of the Aseer Region Strategy and position the region as a hub for innovation and creativity across multiple sectors. The hackathon aims to harness the potential of Saudi youth…
Prince Turki bin Talal bin Abdulaziz, Prince of Aseer Region, officially announced the launch of Aseer Summer 2025 under the theme “Cooler & Closer”, as part of the Saudi Summer Program. The program is being organized under the supervision of the Aseer Development Authority, with the support and collaboration of the Ministry of Tourism and the Saudi Tourism Authority. This…
Dubai, United Arab Emirates – April 28, 2025 The Aseer Development Authority is making its largest appearance yet at this year’s Arabian Travel Market (ATM), presenting a wide range of innovative and interactive experiences through its “Discover Aseer” pavilion, reflecting its growing ambitions. This participation highlights the Authority’s ongoing efforts to strengthen the region’s presence on the global tourism map….
The National eLearning Center and the Asir Development Authority signed a Memorandum of Understanding (MoU) today in Riyadh to grant the authority access to “Shared Resources” via the FutureX national eLearning platform. The Shared Resources initiative aims to facilitate resource exchange among various entities, accelerating the adoption of eLearning across different sectors. The Asir Development Authority was represented by Dr….