The Aseer Investment Forum Kicks Off Its Second Edition Under the Patronage of Prince Turki bin Talal bin Abdulaziz
The second edition of the Aseer Investment Forum officially commenced on Tuesday morning under the patronage of His Royal Highness Prince Turki bin Talal bin Abdulaziz, Governor of the Aseer Region and Chairman of its Development Authority. The event is taking place at King Khalid University in Al-Fara’a, Abha, under the theme “Aseer Thrives… Invest Now,” and brings together ministers, senior officials, investors, and experts from Saudi Arabia and abroad.
Organized by the Aseer Development Authority, the forum is part of ongoing efforts to establish Aseer as a leading investment destination. This year’s edition hosts 1,500 distinguished guests, including sector leaders, investors, and decision-makers, to explore opportunities for enhancing the region’s investment environment and advancing public-private collaboration in alignment with Saudi Vision 2030.
The forum opened with a high-level ministerial session titled “Aseer Rises… A Global Investment Destination,” featuring H.E. Abdullah Al-Attiyah, Qatar’s Minister of Municipal Affairs; H.E. Ahmed Al Khateeb, Minister of Tourism; and H.E. Abdullah Al-Swaha, Minister of Communications and Information Technology. The session addressed the role of infrastructure, digital transformation, and mega-events—including Abha’s bid to host the 2034 FIFA World Cup—in supporting Aseer’s economic development trajectory.
H.E. Dr. Majid Al-Qasabi, Minister of Commerce, delivered a keynote address highlighting the commercial sector’s performance in Aseer, the ministry’s efforts to streamline the investor journey and foster a pro-business environment, and the strategic role of Chambers of Commerce in regional growth.
Also participating was H.E. Mohammed Al-Quwaiz, Chairman of the Capital Market Authority, who discussed how financial markets can empower emerging regions, the financing mechanisms available to investors, and the regulatory advancements driving national economic growth.
The forum features five key sessions covering investment prospects in tourism, technology, infrastructure, and the creative economy. It also highlights the role of the Public Investment Fund (PIF) in regional development through its strategic projects and the contributions of its portfolio companies to accelerating growth and enhancing sustainability.
One of the forum’s major announcements is the launch of Qimam Al-Sarrah Company, a new investment arm aimed at streamlining land development and regulatory processes for investors. The event also includes the unveiling of several high-impact projects, many of which are being showcased for the first time, with strong potential to elevate Aseer’s position on the national and international economic map.
The forum includes specialized workshops on tourism financing, investor empowerment, regulatory improvements, and investment opportunity showcases. It also features an exhibition highlighting development projects, a dedicated space for supporting entities, and is expected to witness the signing of multiple public-private partnerships.
This second edition of the forum reaffirms Aseer’s commitment to comprehensive and inclusive development—prioritizing equitable distribution of investment opportunities across governorates, preserving the region’s environmental and cultural identity, and fostering synergy between government and local communities to build a sustainable and integrated investment model.
Ultimately, the forum serves as a strategic platform for forging national and international partnerships, catalyzing high-value investments, and positioning Aseer to attract major projects—advancing Saudi Arabia’s broader goals of a thriving economy, vibrant society, and globally competitive regions.