Dubai, United Arab Emirates – April 28, 2025 The Aseer Development Authority is making its largest appearance yet at this year’s Arabian Travel Market (ATM), presenting a wide range of innovative and interactive experiences through its “Discover Aseer” pavilion, reflecting its growing ambitions. This participation highlights the Authority’s ongoing efforts to strengthen the region’s presence on the global tourism map….

The National eLearning Center and the Asir Development Authority signed a Memorandum of Understanding (MoU) today in Riyadh to grant the authority access to “Shared Resources” via the FutureX national eLearning platform. The Shared Resources initiative aims to facilitate resource exchange among various entities, accelerating the adoption of eLearning across different sectors. The Asir Development Authority was represented by Dr….

The Aseer region (Saudi Arabia) will be officially awarded the title of World Region of Gastronomy 2024 by IGCAT. They will be the first region outside Europe to earn this important accolade that recognises Aseer’s commitment to local sustainable development. After evaluating the bid book, Marhaban Alf – Aseer the Region of a 1000 Welcomes, presented on 31 December 2021,…

Under the slogan “Peace and Shem”, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs (May God protect him!) launched a strategy to develop the Aseer region, with the aim of transforming the region into a global tourist destination, attracting more than 10 million local…

The performance of the telecommunications sector in Aseer increased due to effective coordination between the Aseer Development Authority, and the information and communications technology department. The internet speed in the Aseer increased by 830%, from 12.8 MB in 2018 to 120.4 MB in 2020. The number of towers providing 5G services increased from 142 in 2019 to 515 in 2020—an…

Abha International Airport became the second most punctual airport in the world, as revealed by OAG, a leading provider of digital flight information. It also moved past the status of a regional airport by becoming an International Airport, in compliance with conditions, specifications and standards stipulated by the International Civil Aviation Organization. This boost in status came after expanding airport…

His Highness the Crown Prince has launched a strategy to transform Aseer into a global tourist destination. His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Deputy Prime Minister and Chairman of the Council of Economic and Development Affairs, launched the Aseer Region Development Strategy under the slogan “Shams and Peaks”, which aims to invest 50 billion Riyals…

The Aseer Development Authority, in cooperation with the Ministry of Environment, Water and Agriculture, sought to identify environmental priorities and targets, based on recommendations from the First International Conference on Semi-Arid Mountain Environment. The Ministry of Environment, Water and Agriculture, along with the Emirate of Aseer, organized the first international conference for mountainous and semi-arid environments in September 2019. During…

The Aseer Development Authority, in partnership with the Ministry of Human Resources and Social Development, held the first executive meeting to discuss policies for specially abled people in the region. The meeting included discussion of 5 themes: Family rights and support Health services Educational services Universal access Employment opportunities The meeting resulted in 33 recommendations across several areas. The concerned…

The Aseer Development Authority has led many volunteer projects to develop teamwork skills, including the “Beautiful Aseer” initiative. About 5,700 volunteers participated in this initiative to improve the urban landscape in 36 cities and achieve 36 goals within 36 hours. The initiative was powered by the education departments, municipalities, and Civil Defense. Over a one-month period, student volunteers formed several…

The “Aseer Nashama” initiative is responsible for the development of volunteer services in the Aseer region, in addition to raising social awareness about volunteering. The initiative was launched by the Corona Crisis Management Chamber under the aegis of His Highness Prince Turki bin Talal, Prince of Aseer. The Chamber took necessary measures to contain the Coronavirus outbreak by employing citizens…

The Emirate of Aseer Region and the Region Development Authority extend their heartiest congratulations to Abha and Damak Football Clubs for their steadfastness in the Prince Mohammed bin Salman Professionals Cup for the third consecutive season. After qualifying for the Saudi Professional League in the 2019-20 sports season, they have successfully secured the 11th and 13th position, respectively, in the…