Unique advantages of nature and heritage in the Aseer region as a tourist destination in the Kingdom of Saudi Arabia
Aseer region is blessed with a unique and diverse terrain (It’s coastline stretches across 125 kms and is home to Saudi Arabia’s 20 highest mountain peaks)
Aseer is characterized by its pleasant climate with an average temperature of 10 degrees celsius. This is lower than other regions of Saudi Arabia, which exceeds the global average temperature amongst the world’s best tourist destinations (Example: Barcelona).
Aseer has a unique range of flora (60% of the Kingdom’s forests) and fauna, (Aseeri magpie), in addition to a distinctive 125 km long coastline.
These assets provide unique opportunities (For example: sports, tourism and luxury)
In Aseer, there are about 250 cultural heritage sites, most notably in historical villages (Example: Rijal Alma village) .
The region is famous for its unique traditional clothes (Example: men of flowers in the Sarawat Mountains and the art of Qatt al-Aseeri.)
Investment Sectors
Tourism and accommodation
Tourism and accommodation
Experience our diverse culture in 4000 heritage villages through food, art and folklore. Travel to the highest mountains in Saudi Arabia, enjoy its 5 topographic features and participate in outdoor activities
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Agricultural Production
Agricultural Production
Aseer’s climate and high precipitation level is favourable for cultivation of almost 20 products like coffee and dates, that are unique to the region’s identity
Food products and minerals
Food products and minerals
The food industry employs nearly 3000 people. 13,000 out of every 25,000 people work in the mineral processing sector, contributing to the region’s mining assets
Production of renewable energy
Production of renewable energy
Of all the regions in Saudi Arabia, Aseer has the highest potential for solar energy generation, according to a study conducted by the Renewable Energy Projects Development Office
Cement and mining industry
Cement and mining industry
Aseer has the largest area for cement production in the Kingdom of Saudi Arabia. It has 13 minerals of high value and 11 mineral reserves are yet to be evaluated. The overall value of reserves is estimated to be 1.4 billion Saudi Riyals
Figures from Aseer
2.3 million
Total population
56.9 thousand
Saudi workers
223.2 thousand
Non-Saudi workers
20.9 thousand
New commercial establishments’ licenses
70 %
Saudis are of working age
11 thousand Riyals
average monthly expenditure of the family
Latest News
Aseer Region Strengthens Its Position as a Sustainable Tourism Destination at Arabian Travel Market 2025
Dubai, United Arab Emirates – April 28, 2025 The Aseer Development Authority is making its largest appearance yet at this year’s Arabian Travel Market (ATM), presenting a wide range of innovative and interactive experiences through its “Discover Aseer” pavilion, reflecting its growing ambitions. This participation highlights the Authority’s ongoing efforts to strengthen the region’s presence on the global tourism map….
National Center for E-Learning Memorandum
The National eLearning Center and the Asir Development Authority signed a Memorandum of Understanding (MoU) today in Riyadh to grant the authority access to “Shared Resources” via the FutureX national eLearning platform. The Shared Resources initiative aims to facilitate resource exchange among various entities, accelerating the adoption of eLearning across different sectors. The Asir Development Authority was represented by Dr….
Aseer to be awarded World Region of Gastronomy 2024
The Aseer region (Saudi Arabia) will be officially awarded the title of World Region of Gastronomy 2024 by IGCAT. They will be the first region outside Europe to earn this important accolade that recognises Aseer’s commitment to local sustainable development. After evaluating the bid book, Marhaban Alf – Aseer the Region of a 1000 Welcomes, presented on 31 December 2021,…